QRCA 2021: A Roundup of Insights & Advice From the Community
Learn what qualitative researchers have to say about what’s coming for qualitative research in 2021.
Reduct.Video raises $4M to unlock the power of video storytelling for business
We’re excited to announce that Reduct.Video has raised $4M on our journey to unlock the power of video storytelling for business.
Superhuman Uses Video to Keep Everyone Focused on the Customer
Learn how Superhuman’s first dedicated Product Manager shares customer feedback at scale to keep stakeholders aligned around user needs.
How to Create & Share Video Highlight Reels From Your Virtual Event
This blog post walks through how to leverage recorded virtual event content to create video highlight reels to use across your social media, emails, blog posts, sales collateral, and more.
How Modern Sales Pros Breathes New Life into Virtual Events
Modern Sales Pros was primarily an in-person events company, but in March of 2020, everything changed. Learn how the team found new, creative ways of engaging their audiences by leveraging highlight reels from virtual event recordings.
People.AI Drives Account Renewals by Sharing Customer Feedback on Video
Along with making sure users are successful, B2B customer success teams must also constantly demonstrate to decision-makers the value they provide. Our post shows how People.AI drives account renewals by sharing customer feedback on video.
The Remote Research Revolution: How to Conduct Great Research From Anywhere
Back at the beginning of quarantine, we invited Kayte Hamilton and Kristin Howell Schwitzer to join us for a discussion and about how to thrive in a newly remote-first world. This post covers our top video highlights and takeaways.
KNow Research's Katrina Noelle Builds A Culture of Innovation Into The Research Process
President of Know Research Katrina Noelle recently hosted a webinar with Reduct.Video on how to innovate research methodologies in 2020 and beyond. This post features our top takeaways and video highlights.
The Zebra Research Team's Innovative Approach to Sharing User Insights Company-Wide
Highlights include Sarah Kettles, Senior Director of Research at The Zebra, sharing her strategy for assembling a team from the ground up.
Making research more memorable with sticky insights
The best insights are the ones that stick—the ones that stakeholders remember, the ones that shape product and business decisions. As researchers, we need to present insights in ways that are engaging and compelling for our audience. Unfortunately, fast-moving teams can often overlook research communicated through slide decks and documents.
Democratizing UX research: Hard-won lessons from Google, Stripe, and Thumbtack
Reduct.Video was thrilled to host our second Research, Camera, Action! on democratizing UX research. The research community, including research leaders from Google, Stripe, Thumbtack and Curiosity Tank discussed hard-won lessons on this controversial yet important topic.
How to make your research consumable with research snacks
Even with the best intentions, nobody wants to read yet another long slide deck before heading home Tuesday evening in the middle of the sprint.